Puerto Rican singer/songwriter Young Miko has been tapped as the face of Gap's spring 2026 campaign, promoting the brand's GapSweats collection in a music video featuring Miko's track WASSUP.

The Att hitmaker commented 'This music video was an amazing experience, and working with Gap felt natural because they gave me the space to express myself and my culture authentically. It's such a beautiful way to keep showing love to a song the fans really connected with. This time there's dancing, people sharing a new space with me, and I'm very excited for everyone to see it'.